Watch market insights
Market reads, data studies, and watch news from The Pulse, every one backed by our daily-refreshed Rolex Index. This is where we show our work.
Rolex market: a gentle pullback after last week's rally
The Pulse Index eased -1.25% for the week ending August 30, unwinding a portion of the prior week's rally. 6 of 14 watches gained.
Rolex market: back above baseline
The Pulse Index gained +1.62% to close the week back above its May 20 launch baseline. 9 of 14 watches gained, led by the GMT-Master II Pepsi at +13%.
Rolex market: a data-quality week, a quiet market
We caught and corrected an upstream data contamination issue this week — August 13 is now a permanent gap in the series. The market itself was quiet.
Rolex market: the smoothed index crosses 100
The EWMA crosses 100 for the first time on the revised series. Datejusts lead, Sub No-Date supply contracts — the week of August 3–9 by the numbers.
Rolex market: recovering from the noise
A 4-day data outage, a Friday rebound, and a series revision — the week of July 27–August 2 by the numbers.
Rolex market: the index clears 100 — and holds
The Pulse Index rose above its May 20 launch baseline for the first time, with 12 of 14 watches up and a new high sale price of $15,497.
Rolex market: a whipsaw week that ended quiet
A new high, a new low, and another new high in five days — the July 13–19 week in the Pulse Rolex Index, and why the headline index sat out the whipsaw.
Rolex market: steady week, cooling pace
The index firmed +0.9% with 9 of 14 watches up on the week of July 6–12, while the market’s pace cooled into the quietest sales day on record.
The Rolex market's action is shifting to Asia
Geneva and Hong Kong auctions set records with Asian buyers leading, while the Pulse Index shows models rotating in different directions.
Are Rolex prices dropping in 2026? What the data says
The honest, data-backed answer, and why the direction now depends on the model you are watching.
The Pulse Rolex Index: what the Rolex market is doing in July 2026
Our monthly read of the Rolex resale market through the daily Pulse Index, and why a daily index beats a quarterly guess.
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