The price & index layer for the Rolex market
The Pulse Rolex Index, priced every day from confirmed resale sales, plus market values and history for 14 benchmark Rolex references. Free to read. A clean JSON API for builders. Coverage grows every month.
How The Pulse helps you
One transparent daily index, real per-reference data, and a free game to test your read on the market.
Collectors
Know what it's worth.
- Track the daily Rolex Index and see where the market stands today
- Look up any of the 14 tracked references on the prices page, with history back to May 2026
- Read the weekly market report every Monday, free
- Play The Read, the free weekly game, and sharpen your call against other collectors
Pros and builders
Build on real data.
- Pull the index and per-reference market values as JSON to power your app, dashboard, or tool
- Benchmark inventory and listings against a methodology-disclosed index you can defend to clients
- Work with a data partner that shows its work: every number traces to observed sales
Simple pricing, from free to enterprise
Everything on the site is free to read. Pay only when you need programmatic access at volume, or custom data.
Free
- The Pulse Rolex Index, updated daily
- Market value and history for 14 references
- Weekly market report
- Free API key: latest values, 100 requests a day
- The Read, our weekly market game
Developer
- 10,000 requests a day
- Full daily history for the index and every reference, plus movers
- Every new reference we add, the day we add it
- Attribution license: display our data and the index in your product
- Email support
Enterprise
- Bulk valuation and collateral pricing
- Data licensing and white-label index
- Custom baskets and coverage requests
- SLA, higher limits, dedicated support
The watch price API
One clean JSON feed for the current, defensible market value of a watch and the index it rolls into. Live today. A free key covers latest values at 100 requests a day; Developer unlocks history and 10,000 a day.
GET https://www.thepulse.fun/v1/prices/126610LN # Authorization: Bearer pk_live_•••• { "reference": "126610LN", "model": "Submariner Date", "brand": "Rolex", "market_value_usd": 15301, "change_7d_pct": 4.24, "change_30d_pct": -0.69, "index": "The Pulse Rolex Index", "as_of": "2026-09-08" }
What you get: the index level, the market value of each tracked reference, and (on Developer) full daily history and the week's movers, as REST + JSON with open CORS. Values refresh once a day after the morning sweep. Every response tells you your tier and how many calls you have left today.
What you don't get yet: we track 14 Rolex references today, not the whole catalogue, and history starts in May 2026. We would rather tell you that than have you find out. Coverage expands as our confirmed-sales data matures.
Actually licensable: an attribution license is included, so you can show our data and the index in your app or site. Not locked to internal use.
Built for trading, too
Why the data matters for anyone who wants exposure to the watch market.
The index is the underlying
You can't trade a market you can't measure. The Pulse Rolex Index is to watch trading what the S&P 500 level is to equities: the benchmark a synthetic long, short, or hedge is priced and settled against. The data isn't a nice-to-have; it's the spine of the trading product.
Take a view
Go long or short the trend against a daily, methodology-disclosed index.
Hedge a collection
Own three steel sports Rolexes? Short the index to cover downside without selling.
Practice free
The Read lets you learn the market risk-free, then trade for real when it launches.
Trading products are in development and not yet available. Synthetic exposure to the resale market. No physical watch ownership. Capital at risk.
Coverage, honestly
Every value is built on observed resale sales, not asking prices, and a sale only counts once it is verified missing across two consecutive daily sweeps. Rolex only for now; more brands follow once their confirmed-sales history is deep enough to publish. See exactly how on our methodology page.
Start free in 30 seconds
Create your account and your free API key is issued instantly, with a dashboard for usage and one-click upgrade to Developer.
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