Live market value, retail premium, and full price history for each of the 14 most-traded Rolex watches, built from thousands of actual sales. Updated every day.
Updated 2026-07-19 · sales confirmed through 2026-07-18
Why these 14? They are the most-traded Rolex watches in the world. Each sells every single day, so prices are real, not guesses. Together they cover the whole market: the high-volume Datejusts where most money changes hands, the icons (Submariner, GMT, Daytona) that set the market's mood, and both current and just-discontinued generations so you can see collector rotation. Rare, gold, and vintage pieces are excluded on purpose: they trade too thinly to price honestly every day.
Rolex prices by model as of July 18, 2026
Live resale market values for the 14 most-traded Rolex references, from the Datejust and Submariner to the Daytona and GMT-Master II. Each figure is The Pulse's estimate of a real selling price today, built from thousands of observed sales and refreshed daily.