A quiet giveback week: the Pulse Index eased −1.25% to 98.98 and the average watch slipped −1.03% to 99.57, unwinding a portion of the prior week's rally. Monday (Aug 24) opened the week with the heaviest trading of the seven days before the market cooled steadily through the back half, closing out August on a soft Sunday. Breadth tilted negative: 6 of 14 watches gained against 8 decliners, with the pullback concentrated in a handful of higher-priced references rather than spread evenly across the basket.
| Watch | 7-day | Read |
|---|---|---|
| Submariner No-Date (124060) | +9.5% | The purist's Sub bucking the week's soft tone with a genuine bid |
| GMT-Master II Batman (126710BLNR) | +3.1% | Holding up better than its Pepsi sibling this week |
| Submariner Date (prev gen, 116610LN) | +2.7% | Discontinued-icon demand steady |
| Datejust 41 Fluted (126334) | −4.9% | Entry-tier cooling after a strong run |
| GMT-Master II Pepsi (126710BLRO) | −7.7% | Giving back a chunk of recent hype-driven gains |
| Daytona (116500LN) | −7.9% | Grail demand pausing after firming most of the month |
| Explorer 36 (124270) | −9.3% | Pulling back after last week's strength; still tracking its normal $9–10k range |
Confirmed sales averaged 162/day this week, below the 185 baseline. The week's shape was front-loaded: Monday (Aug 24) was the standout session with 197 confirmed sales and $3.65M in dollar flow, and Thursday (Aug 27) held up well too (191 sales, $3.25M). The back half cooled steadily — Friday and Saturday eased toward 130–150/day, and Sunday (Aug 30) closed the month at just 128 confirmed sales and $2.27M, the quietest session of the week. Dollar flow averaged $2.81M/day across the seven days.