A firm week: the Pulse Index gained +1.62% to 100.23 and the average watch gained +2.26% to 100.61, both closing back above the 100 launch baseline for the first time in eight days. The week opened choppy — Monday (Aug 17) and Tuesday (Aug 18) chopped around 98.8–99.4 — then firmed steadily through midweek before a strong Saturday (Aug 22, W = 100.06, P = 101.56) carried into an even firmer Sunday close. Breadth was constructive: 9 of 14 watches gained on the week. Trading pace ran 150/day, below the 185 baseline, dragged down by an unusually quiet Sunday (82 confirmed sales, the lowest Sunday reading we've recorded) that we're watching but don't yet read as a trend break.
| Watch | 7-day | Read |
|---|---|---|
| GMT-Master II Pepsi (126710BLRO) | +13.0% | Hype-sensitive GMT firming on solid volume; the week's cleanest gainer |
| Submariner No-Date (124060) | +7.8% | The purist's Sub catching a genuine, well-sampled bid |
| Submariner Date (126610LN) | +6.0% | The flagship Sub extending last week's strength |
| Explorer II (226570) | +9.3% | ⚠️ Thin-sample artefact — today's window had only 2 confirmed sales (below our min-3 gate), so the price carried forward flat from Saturday. The +9.3% reflects comparing against a thinner base a week ago, not a fresh move. |
| Submariner Date (prev gen, 116610LN) | −2.4% | Giving back a sliver of recent gains; normal volatility |
| Submariner Starbucks (126610LV) | −2.1% | Cooling slightly after tracking the Hulk higher in prior weeks |
Confirmed sales averaged 150/day this week, below the 185 baseline. The week's shape was front-loaded: Tuesday (Aug 18) was the standout session with 203 confirmed sales and $3.58M in dollar flow, and Wednesday held up well too (184 sales, $3.03M). The back half cooled — Friday and Saturday ran closer to baseline (149–157/day), and Sunday (Aug 23) faded hard to just 82 confirmed sales and $1.44M, the quietest Sunday in the series (prior Sundays: 106–117). It's still above our hard 1/3-baseline alert floor (62/day), so we're not calling it a trend break yet, but it's the softest single-day reading we've logged and worth watching next week. Dollar flow averaged $2.59M/day across the week.