THE PULSE WEEKLY REPORT

Rolex market: broad-based rally lifts the index to a five-week high

Week of August 31–September 6, 2026 · The Pulse Rolex Index · thepulse.fun
The Pulse Index
100.45
+1.49% this week
Average watch
101.90
+2.34% this week
Typical sale price
$15,330
from $14,839
Sales pace
168/day
below 185 baseline

The week in one paragraph

A genuinely broad rally: the Pulse Index climbed +1.49% to 100.45 and the average watch gained +2.34% to 101.90, its best weekly close in over a month. The move was led by a sharp Tuesday (Sep 1) session — the busiest of the week — and held up through midweek before cooling into the weekend. Breadth confirmed the strength: 11 of 14 watches gained against just 3 decliners, a clean sweep rather than a narrow, concentrated move. The GMT/Submariner complex did most of the lifting, while a pair of discontinued-execution GMTs lagged behind their current-production siblings.

Movers of the week

Watch7-dayRead
Explorer II (226570)+25.0%Sharp bid this week, though on a lighter sample than the rest of the basket — treat the size of the move with some caution
Submariner Hulk (116610LV)+12.1%Green ceramic sport models continuing to firm
GMT-Master II Batman (126710BLNR)+9.4%Current-production GMT leading the complex higher
Submariner Date (126610LN)+8.8%Core no-date-adjacent Sub joining the broader move
Datejust 41 Fluted (126334)+7.5%Entry-tier demand recovering after last week's cooldown
Submariner Date (prev gen, 116610LN)−1.6%Roughly flat, a pause rather than a reversal
GMT-Master II Pepsi (126710BLRO)−4.5%Giving back some ground even as its Batman sibling rallied
GMT Batman (prev gen, 116710BLNR)−6.5%Discontinued execution lagging the current-production model by a wide margin this week

Liquidity read

Confirmed sales averaged 168/day this week, modestly below the 185 baseline, but the week's shape was anything but flat. Tuesday (Sep 1) was the standout session by a wide margin — 258 confirmed sales and $4.55M in dollar flow, the busiest day in weeks — and the market stayed active at 180–191 sales/day through Wednesday and Thursday. Activity eased steadily into the weekend, with Sunday (Sep 6) closing the week at just 108 confirmed sales and $1.78M, the quietest session. Dollar flow averaged $2.87M/day across the seven days, and total flow for the week ran roughly $20.1M — comfortably ahead of the prior week despite the softer weekend close.

Methodology notes: Prices are market values (asking prices adjusted by the observed ask-to-sold gap), computed from ~14,000–14,700 tracked listings with manipulation screens, evidence-weighted updating, and mix-shift controls. A sale counts only after it is verified missing across two consecutive daily sweeps. Informational only, not investment advice. © The Pulse · thepulse.fun